How to Use Instagram to Get Better Business Results in 2020?
Instagram, primarily photo-based, has over 500+ million active daily users and still growing putting other social media networks behind. Studies show that more than 31% of women and 24% of men online use Instagram between the age group of 18 to 29. Therefore, Instagram would be the right platform if your target audience falls in this age category. People in the food., travel, or fashion industry may find Instagram to be the best place they could ever be because these industries rely on visual marketing strategies.
Let us look at the various ways you can use Instagram to get better business results in 2020 without worrying much about spending millions on your social media marketing plans.
Let us look at the various ways you can use Instagram to get better business results in 2020 without worrying much about spending millions on your social media marketing plans.
1. Optimize your Instagram bio
First impression is the best impression. Therefore, the first and foremost thing to do is to optimize your Instagram bio to attract more followers, which means more potential business. Your bio description should be precise and tell your followers what they can expect from you and a call to action. Then there is your URL on Instagram that directs people to your homepage or a landing page. If you’re going to use a branded hashtag, include it here.
First impression is the best impression. Therefore, the first and foremost thing to do is to optimize your Instagram bio to attract more followers, which means more potential business. Your bio description should be precise and tell your followers what they can expect from you and a call to action. Then there is your URL on Instagram that directs people to your homepage or a landing page. If you’re going to use a branded hashtag, include it here.
2. Different platforms
Giving complete control over your social media marketing pricing, Instagram consists of three very distinct social networks namely — Stories, IGTV, Posts (Original Instagram). Use stories to deliver quick information. People view stories for quick information to learn on the go. Posts are nothing but micro-blogs and IGTV can be used for the longer form of entertainment like videos. Hence, understanding and distinguishing between these three different platforms and using them wisely is paramount for success.
Giving complete control over your social media marketing pricing, Instagram consists of three very distinct social networks namely — Stories, IGTV, Posts (Original Instagram). Use stories to deliver quick information. People view stories for quick information to learn on the go. Posts are nothing but micro-blogs and IGTV can be used for the longer form of entertainment like videos. Hence, understanding and distinguishing between these three different platforms and using them wisely is paramount for success.
3. Grow your community
In order to grow your community, you have to be genuine first. Use a real profile photo, leave sincere comments on other people’s pictures, respond quickly to your followers, and engage with them. Use hashtags extensively which is the main attraction on Instagram. You can select hashtags from the list already there or to stand out, you can create a branded hashtag.
In order to grow your community, you have to be genuine first. Use a real profile photo, leave sincere comments on other people’s pictures, respond quickly to your followers, and engage with them. Use hashtags extensively which is the main attraction on Instagram. You can select hashtags from the list already there or to stand out, you can create a branded hashtag.
4. Build your brand
To maintain brand consistency, use an Instagram filter. But make sure you pick one and stick with it.Keep the color and composition of your images similar-looking to create a consistent visual brand. One of the main social media marketing plans is to make your Instagram exclusive by sharing some photos only here and not any other platform so that people would be keen to look into your account every time.
To maintain brand consistency, use an Instagram filter. But make sure you pick one and stick with it.Keep the color and composition of your images similar-looking to create a consistent visual brand. One of the main social media marketing plans is to make your Instagram exclusive by sharing some photos only here and not any other platform so that people would be keen to look into your account every time.
Considering social media marketing pricing, many brands do not outsource their social media marketing, instead, they do it themselves and I hope this article would be useful to such people. Also, if you found this article useful, do share it with your friends.
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