Main Types of Search Intents and How to Identify Them Using SEO
What Is Search Intent and Why Is It Important?
Search intent is the why behind the search query. The intention or the reason behind the person making the search is what the why stands for. Does the person want to learn something through the search, are they making a purchase, or are they searching for the particular website? All these factors are important considerations as Google aims to give its users the most relevant result of the query.
For starters, the success of Google as a business relies on them doing it successfully. Google clearly states its mission is to organise the world’s information and make it universally accessible and useful. If one sees from SEO point of view, in order to rank on Google one needs to be the most relevant search result for the query. It means creating content which aligns with the search intent.
Main Types of Search Intent
The primary types of search intent are listed as follows:
-Informational
It is the searcher who looks for the information, which may include commonly asked questions or alternatively some deep research. Some commonly observed examples of informational searches are:
• Who is Julian Assange?
• Manchester Airport Directions
• Donald Trump
• Football Scores
• HTML 5
- Navigational
It is the searcher who is looking for a specific website. Although they know where they want to go, it is probably quicker and easier for them to Google it than to type the enitre URL in the address bar. The exact URL may not be available at all times.
• Facebook
• Ahrefs Content Explorer
• Beginner’s guide to SEO moz
• Twitter Login
- Transactional
It is the searcher who is looking for a purchase. They are currently in a buying mode and hence are aware what they want to buy. They are looking for a place to buy it from.
Examples of Transactional Searches:
• Buy Macbook Pro
• Nordvpn Coupon
• Samsung Galaxy s10 Cheap
• Lastpass Premium Price
- Commercial Investigation
The person searching for the specific product or service but is yet to make the final decision on which the solution is right for them. They are most likely looking for reviews and comparisons and are still weighing their options.
Examples of Commercial Investigation Searches:
• Best Protein Powder
• Mailchimp vs Convertkit
• Ahrefs Reviews
• Top Restaurants in London
How SEO Can Help Define Better Search Intent?
The SEO ranking that you are willing to achieve is dependent on the intent. The page associated with the keywords which are targetted for ranking have to match with the intent of the search. In terms of best SEO practices the following considerations must be kept in mind:
The first bucket:
The page should directly talk about the topic the being searched for or the information which is sought. One should include content about any related questions which a user wonders after gathering the information.
The second bucket:
Clearly state in your title whatever the user is looking for. In case the search intent is to find a free service and what you offer is free, clearly state it in the title and the meta-descriptions. Once the user lands on the site, the page should be navigable.
Search intent is the why behind the search query. The intention or the reason behind the person making the search is what the why stands for. Does the person want to learn something through the search, are they making a purchase, or are they searching for the particular website? All these factors are important considerations as Google aims to give its users the most relevant result of the query.
For starters, the success of Google as a business relies on them doing it successfully. Google clearly states its mission is to organise the world’s information and make it universally accessible and useful. If one sees from SEO point of view, in order to rank on Google one needs to be the most relevant search result for the query. It means creating content which aligns with the search intent.
Main Types of Search Intent
The primary types of search intent are listed as follows:
-Informational
It is the searcher who looks for the information, which may include commonly asked questions or alternatively some deep research. Some commonly observed examples of informational searches are:
• Who is Julian Assange?
• Manchester Airport Directions
• Donald Trump
• Football Scores
• HTML 5
- Navigational
It is the searcher who is looking for a specific website. Although they know where they want to go, it is probably quicker and easier for them to Google it than to type the enitre URL in the address bar. The exact URL may not be available at all times.
• Ahrefs Content Explorer
• Beginner’s guide to SEO moz
• Twitter Login
- Transactional
It is the searcher who is looking for a purchase. They are currently in a buying mode and hence are aware what they want to buy. They are looking for a place to buy it from.
Examples of Transactional Searches:
• Buy Macbook Pro
• Nordvpn Coupon
• Samsung Galaxy s10 Cheap
• Lastpass Premium Price
- Commercial Investigation
The person searching for the specific product or service but is yet to make the final decision on which the solution is right for them. They are most likely looking for reviews and comparisons and are still weighing their options.
Examples of Commercial Investigation Searches:
• Best Protein Powder
• Mailchimp vs Convertkit
• Ahrefs Reviews
• Top Restaurants in London
How SEO Can Help Define Better Search Intent?
The SEO ranking that you are willing to achieve is dependent on the intent. The page associated with the keywords which are targetted for ranking have to match with the intent of the search. In terms of best SEO practices the following considerations must be kept in mind:
The first bucket:
The page should directly talk about the topic the being searched for or the information which is sought. One should include content about any related questions which a user wonders after gathering the information.
The second bucket:
Clearly state in your title whatever the user is looking for. In case the search intent is to find a free service and what you offer is free, clearly state it in the title and the meta-descriptions. Once the user lands on the site, the page should be navigable.
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