People Not Only Crave But Demand Human Responses From Brands – How SEO Can Help?

Picture this:

You have planned a trip to Europe and you are searching for the best concerts to attend while visiting. When you type ‘concerts in Europe’, the search engine already knows in advance that you have airfare booked. It stunningly displays the shows for the weekend you will be visiting in Europe.

It knows.

You may wonder how? And how does the particular concert venues in Europe optimise its website in order to make sure the shows are surfaced in these personalised search experiences so leads can be converted into ticket purchases.

The extent of personalisation of SEO which depends on search data and how companies choose to use the same, is that anytime a person uses a search engine, they are transmitting information about their location, language, device and search history.

The right voice for the brand is imperative to figure out the following:

Identify Your Buyer Persons

Learn and research the core customer groups when looking for right brand voice. The ideal content strategy is the one which caters to the right cords with the customers which is possible when you clearly define the audience.

Know Your USPs

Once you figure out who you are going to talk to, it is important to figure out what you are going to talk about. What makes your product stand out from the rest? How is the brand giving value to the customers?

Build Brand Personality

What is the key speciality which you are carrying which the audience will know before you communicate dirfectly with them.

Choose Your Marketing Mix

When the business is going digital, it is important to recognise the most-important and high paying and valuable channels for the branding exercises. Be it social media or email marketing, or marketing event presentations, it is important to ensure it is the same brand voice.

How to Promote an Honest Brand Communication Strategy

1. Be Genuine and Honest

2. Create Conversations

3. Provide Relevant Content

4. Don’t Always Self Promote

5. Be Transparent

6. Post Some Content for Pure Fun and Customer Enjoyment

7. Leverage Consumer-Generate Content

What Makes the Brand Experience Personalised and How SEO Helps

The personalised brand communication has a lot to do with the SEO strategy which incorporates the audience voice into the communication strategy.

1. Language and Country

Users want to see search results in their own language. It becomes even better when they click through a website, their experience remains consistent. The language and the country of the user is an important factor around which the search engine algorithms rank and display content. This might include translating content into all the languages the primary customers and audiences use most. 

2. Location Specific Search Personalisation

Search engine algorithms can now personalise search results based on person’s specific location too. The state, city or town, or something more specific like the street a person is currently walking down. If the audience is locale-specific, one needs to make sure one has locale-specific content on the site. If the business has multiple locations, you can get granular by creating landing pages for each of the location.

3. Prior Search Language and Click History

Search engines store the data about your search history as much as you will let them. Using search history, browser history and clicks are used to tailor search results to each user. This is another opportunity for companies to personalise their SEO.