Did you Know Interactive 404s can be Real Boon to Your SEO? Read More

 We all hate 404 errors, especially when it’s your own website. Though 404 is a broken link in the majority of cases, an error caused by the user could also result in 404. When a user types a faulty address, this may generate an error but this situation can be perfectly handled at your end.

Let’s look at scenario 2, wherein, 404 error is user-generated and how interactive 404 can resolve the problem while giving a boost to the Search Engine Optimization (SEO) of the website.

 
Add links to 404

Design 404s in a way that they look like an internal page of your website. This way, you will be able to get more pages of the website indexed through 404 error pages. Some algorithms can be used to link 404 error to different internal pages. This way, whenever, a 404 page will be generated, the links will change. Many providers of SEO services India recommend this tactic to their clients, and it actually works.

Add a search bar

Search Engine Journal in a study said that 40 percent users look at search bar as an important feature on the website. Why not use this tactic for your 404 pages? Visitors can use the bar to find what they are exactly looking for on the website. This is just another way of making it easier for users to navigate around without being offended by 404 error.

Link back to the homepage

This is the easiest way to make your visitors feel less lost. Linking 404 page back to the homepage will give them a chance to start the search all over again. If you don’t want your visitors to leave, this strategy will work.

Make the language more conversational

When you make the language on 404 page more conversational, it works for both – you and the visitor. They will not feel irritated or lost after coming to the page. Choose your words carefully and if should feel as if you are speaking to the visitor. While doing this, pay attention to the design of the page as well. Make sure you keep the tone conversational but the message should be simple to understand and short.

Last Words

The 404 leaves a negative impact on the visitors, but you must look out for different ways to minimize the inconvenience. Try to add value for your customers, and we believe that the above four tips might work wonders for you.